Website Design & Marketing Articles
SEO (Search Engine Optimization)
What is SEO? SEO is an acronym for Search Engine Optimization which is the
practice of obtaining high ranking results in the search engines. Since saying, "Search Engine Optimization", is a bit verbose it's often refered to it as SEO. SEO has changed dramatically since the conception of the Internet. There has been a huge increase in competition and the algorithms (formula for the search results) have evolved throughout the years.
Your Internet Marketing campaign isn't complete without setting your site up for SEO purposes. When examining the anatomy of search engine rankings there are two main criteria; on page factors and off page factors. The on page factors are things that you directly control. These include your meta tags, on page content, link structure, HTML design, and even your domain name. The off page factors are very simply the sites that link to your site, better know as incoming links.
SEO strategies include the following:
- Content Creation and Distribution
- Link Building
- Code Restructuring
- Keyword Strategy
- On Page Strategy
- Off Page Strategy
