Keyword Research

with the Google Keyword Tool

The Google Keyword Tool is an extremely powerful tool to help build large relevant lists.  And best of all, it's completely free!  Click Here to find the tool or you can find it on your Google account through tools. Below shows you the keyword tool interface.  What you’ll want to do is take some of the top keywords that you think are most relevant and run them through the tool.  Google will spit out a large list of keywords related to what you typed in.  You can easily add and remove keywords to your list by clicking the button next to the keyword.  The results of your custom list will show up on the right side of the screen.  They will also give you other pertinent information like the traffic volume and the advertiser competition on Google Adwords.  Make note of the keywords that get the most traffic because you’ll want to start with them and work your way down. 

To build a larger list with the Google Keyword Tool simply take one of the closely related results and copy and paste that word in to the search results. For example, if “tools” is the first word you run through the tool and “hand tools” is one of the results.  You take “hand tools” and run it through the the tool.  You’ll get an entirely new list of keywords that you can add to your master list.  Repeat this process continually till you can’t find any more relevant keywords.

Lastly, the Google Keyword tool provides a very powerful option which offers you a list of relevant synonyms which is shown in picture below.  With each word you run through the results, if you scroll down on the page you’ll see the list of synonyms which are listed by what Google sees as relevant.  You’ll want to keep a list of about 5-10 keywords deep of synonyms but you don’t want to include the synonyms that incorporate the same word that you ran through the tool.

Google is doing you a favor by telling you what other words they are looking to see when you are targeting a specific keyword.  Keep in mind that they are listed by relevance, so give priority to the ones on the top of the list and not the ones further down.  You’ll want to find ways to naturally use those synonyms on pages that have specific keywords that you’re targeting for search results.